Monday, July 21, 2014


Kaila, Emika, Elleanor and I met up at Harajuku for the making of kawaii campaign. It was both exciting and overwhelming to be a part of such cause since it's really close to my heart. Everywhere in the world, I seem to notice that the current norm is not to be nice but "to appear as interesting" in order to get attention. Youth and adults alike are greedy with power, popularity and money. Sorry to start this post with a very tragic introduction but that is the truth. And it breaks my heart. Sometimes, I also get confused if is it right to get offended when people openly show their lack of manners. Or maybe I'm just being overly sensitive. There's a thin line between being good and being bad. And we have to figure that out to know our limits.

 Okay, enough of the ugly truth and let's start building a happy world with kawaii! Everyone could be "kawaii" and all of your dreams are possible. That, you should keep in mind. 

For Emika: "Kawaii is anything that make you smile."

For me: "Kawaii is happiness, friendship and dreams coming true."

What does kawaii mean to you? We are inviting all kawaii girls / fans around the world to participate in our worldwide kawaii campaign! Here in the Kawaii Philippines community, we believe that “kawaii” isn’t just an expression nor a trend. It is a lifestyle – an appreciation for all things cute and also a way of looking at the world in a positive light. Moreover, it can also become a powerful medium to make a positive difference here in the world. Through kawaii, we can spread this cheerful virus to make others happy! Join our worldwide kawaii campaign here.

As I've said on my previous post: Kawaii, for me, is a powerful movement. It started as a word to refer something as cute, pretty or pleasing to the eyes. Recent events proved me there's more to that, kawaii could also be a way of saying "what a dream", "happiness" and "friendship." How about you? What is kawaii for you? 

Everything you do has a ripple effect in the universe. Make sure to spread positive kawaii vibes. And see the wonders of it in the future. I'm so happy to share kawaii campaign to all of you for it's not only a hype or a trend but it is a heartfelt cause. Kawaii opened up so much opportunities to me. Things that are far beyond my imagination such as being able to work with brands I personally love, to be close to people that inspire me to become a better person, to travel (one of my most favourite things to do) and to inspire others who want to reach their dreams. 

Being an outsider in Harajuku, I saw how they help each other to build their own and I've realized I wanted to do that to. I wanted to bridge the gap between people who haven't met the right people they wanted to work with but I can't do that alone. I can't help people who acts like they can do it all by themselves and try to step on other people just to be able to reach their goals. At the same time, I can't help people who don't want to help themselves. So take my hand, let's do this kawaii dream..


Kawaii PH would like to thank the following people for participating~
★ Satchiko -
★ Michelle -
★ Gervin -
★ Elleanor -

Videos by Kaila - /

[About Kawaii in Manila 2] -
The ultimate kawaii experience in the Philippines is now bigger and better!
Ready your colorful, fully decorated kawaii outfit and your cute sparkling personality as Kawaii in Manila 2, the first kawaii convention in the Philippines, is coming this September 2014!

Kawaii in Manila is a day-long affair dedicated to promoting the interest and appreciation for the kawaii culture through various kawaii-related programs and activities. It’s an event that aims to unite people who share a common interest in Japanese culture, animation, fashion, and everything in between!
This time, on its 2nd run, Kawaii in Manila 2 will take you to a magical portal where you can experience cuteness through Philippine fair x Japanese matsuri themed shows, contests, workshops and activities. Come join us in munching on sweet Pocky treats, playing dress up, and kawaii-fying the normal. Let’s and show how wonderful a kawaii world can be! ★

Sunday, July 20, 2014


“The simple things are also the most extraordinary things, and only the wise can see them.”
Paulo Coelho, The Alchemist

“Who can know the heart of youth but youth itself?”
Patti Smith, Just Kids

“And now here is my secret, a very simple secret: It is only with the heart that one can see rightly; what is essential is invisible to the eye.”
Antoine de Saint-Exupéry, The Little Prince

“Begin at the beginning," the King said, very gravely, "and go on till you come to the end: then stop.”
― Lewis Carroll, Alice in Wonderland

“When I had nothing to lose, I had everything. When I stopped being who I am, I found myself.”
― Paulo Coelho, Eleven Minutes

“All grown-ups were once children... but only few of them remember it.”
Antoine de Saint-Exupéry, The Little Prince

“Don't you think it would be wonderful to get rid of everything and everybody and just go some place where you don't know a soul?”
Haruki Murakami

I took these photos today when I visited Shimokita. Fortunately, there's a some kind of festival full of children. I feel like I'm lost in an island full of youth. Full of laughs. Full of happiness. Full of innocence. For a while, I've forgotten myself, my fears, my worries. And remembered how it is to be a kid again. One who has the purest love, genuine smile and clear conscience. 

Friday, July 18, 2014


Unfortunately, you can 't go inside if you aren't visiting Ghibli Museum. If you're lucky enough to get a reservation, don't miss your chance and dine. I would love to live here, that's how amazing it is. You can also collect ghibli character flags when you order their best seller strawberry shortcake.

Info: 1-1-83 Simorenjaku, Mitaka-shi, Tokyo 181-0013

This place is a sweet discovery. The interiors are amazing! I must recommend their takoyaki and french fries. The only down side for non-smokers like me is that they don't have a smoking area and they allow smoking (even if there are kids inside).

Info: 東京都渋谷区神宮前1-8-5 メナー神宮前3F
HARAJUKU STATION - You can find it at the very end of Takeshita street.

Since their Kiki Lala collaboration has ended and has been replaced by My Melody, you can read my previous post about it here. I'm excited to check it out, I'm sure it's as awesome as the last one. Even if they're selling kawaii food, the atmosphere of this place is really cozy and reminds me of my trip to Seoul.

Info: 東京都渋谷区宇田川15-1 渋谷パルコ パート1・7F
7F, Shibuya PARCO Part 1 building
Opening hours: 11am untill late (last food order 10pm, last drink order 10:30pm)

One of those places that offers good food and affordable price as they offer lunch set meals with soup, salad and drink together with your main meal. They offer a good variation of omorice (omelette and rice) aside from the traditional tomato sauce, they have one with white sauce and mushrooms.

Info: 〒155-0031 東京都世田谷区 北沢2-31-15 1F

A hammock cafe inspired by the beach. They serve Thai / Asian cuisines. The best cafe I've ever been to. Definitely a must-visit hangout place in Shimokitazawa. "Peace, love, hammock" seems to be their motto, written somewhere in the store. I really like going here for their relaxing atmosphere. Try their green curry, it's the best mix of spice! 

Info: 〒155-0031 北沢2-18-5 北沢ビル2F Setagaya-ku, Tokyo

I've been on the lookout for the opening of Magnolia in Tokyo since it's their first ever store in Asia. If you love sweet cupcakes and shows like SATC (Sex and the City), Devil Wears Prada, you probably shouldn't miss this! People have lined up for 5 hours on the opening just to get their munch on but when I visited with my friends, we only waited for 30 minutes since we arrived around 40 minutes before 8:00pm (their closing time) on a week day. So my tips are, go there on a weekday and if you don't like too much sweetness, try getting carrot cake (cupcake flavour) with the usual chocolate cupcake to balance it out.

Info: 5-10-1 GYRE B1F, Jingumae Shibuya-ku Tokyo

Monday, July 14, 2014


Essie just launched in Japan with it's new collection Sugar Daddy 2014 Collection. It was inspired by ballerina hues. Essie is USA's nail salon expert founded by Essie Weingarten since 1981. My friends have been asking, "where to buy Essie nail polish in Japan?" Now, this question will be answered below. 

Sunday, July 13, 2014


"If you take any activity, any art, any discipline, any skill- take it and push it as far as it will go, push it beyond where it has ever been before, push it to the wildest edges of edges, then you force it into the realm of magic." -Tom Robbins

Konnichiwa, Summer! As I (or Japan) bid goodbye to rainy season (and my beloved hydrangeas), I also prepared my top ten cities to visit this summer on my previous post which I'm really excited about. We had a very dry tsuyu (rainy season) in Japan where in we also experience a series of thunder and lightning without the usual rain. As in, nada. Isn't it strange, thunder and a scorching hot sunny day?

 I was supposed to go to Kamakura to see more hydrangeas and take photos but when I was about to go, it was too late. The rain destroyed the everything.. How many times should this happen for me to learn? Ahhh, I have to go to places I wanna go while the timing is right. How hard it is to do?

In this life, you have to distinguish what is really important. A lot of things could deceive you but tell me, what do you want to see when your life flashes back? Survival and experiences are the most valuable things  for a wise man. 

Photos of me by Marco